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6th Edition of the ONK Japanese Language Festival – Nihongo Matsuri in Utrecht

The ONK Japanese Language Festival (日本語まつり, Nihongo Matsuri) is back! This marks the 6th edition of this vibrant event, organized by the Dutch Association of Japanese Language Teachers (ONK) in collaboration with Japan Fans Utrecht. The festival will take place on Saturday, March 8, 2025, from 13:00 to 15:00 at … 6th Edition of the ONK Japanese Language Festival – Nihongo Matsuri in Utrecht

Fukubukuro: The Art of the Lucky Bag in Japanese Consumer Culture

The New Year in Japan brings with it a fascinating commercial tradition that perfectly encapsulates the Japanese approach to retail psychology, consumer behaviour, and cultural values: the fukubukuro (福袋), or “lucky bag.” This distinctive practice, which sees retailers across Japan offering sealed bags filled with mystery merchandise at significantly reduced … Fukubukuro: The Art of the Lucky Bag in Japanese Consumer Culture